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Stars Foundation invests in organisations and ideas that transform the lives of disadvantaged children and their communities globally.

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GlobalGirl Media

Challenge

Inequality defines our media. Women are half the population but still write only a third of our stories. There are more male by-lines on news stories, more men quoted in the media and unequal pay remains an issue for female media professionals. As a result, women and issues affecting women have been highly under-represented or misrepresented in news, film, television, advertising and social media.

The existing gender parity has meant that vast numbers of girls and young women find themselves on the side-lines of the decision making process, unable to influence change over the issues that concern them most. Girls and young women from poorer backgrounds are even less likely to become part of the conversation due to the digital divide and a lack of access to education and training.  

Response

GGM’s objective is to diversify the media landscape by providing girls and young women with 21st-century media skills which include writing and oral communication, critical thinking, web literacy and journalism proficiency. GGM works exclusively with girls to provide a safe, nurturing environment where they can lead, speak their minds, and learn how to close the gender/technology divide.

Through the GlobalGirl Media Academy, girls receive 4-8 week training sessions with a curriculum developed by award-winning media professionals.

After graduation, the girls continue to meet on a weekly basis and some are placed in a mentorship programme where they are paired with media professionals. GGM supports girls to create their own income-generating projects, produce videos and news stories and start their own small production companies.

GGM has reached around 10,000 young people. Graduation rates of girls who participate in GGM training are 100 per cent, and 80 per cent have gone on to college, with more than half pursuing degrees in media. GGM has girls represented on its board of trustees.

Photos: Andrew Biraj